Every claim. Every source.

Every statistic on this site is linked to its original study, report, or official record. Nothing is asserted without evidence.

The Science

  • The prefrontal cortex — which supports impulse control, judgement and planning — develops mainly through adolescence and is not fully mature until around the age of 25.

    Arain M, Haque M, Johal L, et al. — Maturation of the adolescent brain. Neuropsychiatric Disease and Treatment, 2013

    https://doi.org/10.2147/NDT.S39776
  • Adolescence is a highly sensitive period of brain development, when the brain is especially susceptible to social pressure, peer opinion and peer comparison. The Surgeon General notes that young people mature at different rates, and that some are more vulnerable than others to the content and features of social media platforms.

    U.S. Surgeon General’s Advisory — Social Media and Youth Mental Health, 2023

    https://www.hhs.gov/sites/default/files/sg-youth-mental-health-social-media-advisory.pdf
  • WHO recommends no screen time for infants under 1, advises against sedentary screen time at age 1, and sets a maximum of one hour a day, with less better, for ages 2–4. The guidelines cover children under 5.

    World Health Organization — Guidelines on Physical Activity, Sedentary Behaviour and Sleep for Children Under 5 Years of Age, 2019

    https://www.who.int/publications/i/item/9789241550536

By the Numbers

The Effects

  • Blue light from screens suppresses melatonin production. Evening device use before bed can delay sleep onset by up to 90 minutes compared to reading under low light.

    Chang AM, Aeschbach D, Duffy JF, Czeisler CA — Evening use of light-emitting eReaders negatively affects sleep, circadian timing, and next-morning alertness. Proceedings of the National Academy of Sciences (PNAS), 2015

    https://www.pnas.org/doi/10.1073/pnas.1418490112
  • Greater screen time at age 1 is associated with a dose-response increase in communication and problem-solving delays at ages 2 and 4 — with risk rising with each additional hour per day.

    Takahashi I et al. — Screen Time at Age 1 Year and Communication and Problem-Solving Developmental Delay at 2 and 4 Years. JAMA Pediatrics, 2023

    https://jamanetwork.com/journals/jamapediatrics/fullarticle/2808593
  • Higher amounts of screen time in early childhood are associated with weaker language skills. Co-viewing educational content with a caregiver moderates this effect.

    Madigan S, McArthur BA, Anhorn C, Eirich R, Christakis DA — Associations Between Screen Use and Child Language Skills: A Systematic Review and Meta-Analysis. JAMA Pediatrics, 2020

    https://jamanetwork.com/journals/jamapediatrics/fullarticle/2764488

Built to Be Addictive

  • Notification timing, like batching and delaying engagement signals, is deliberately engineered to maximise dopamine response. Former Meta employees testified to these practices before the US Senate.

    Testimony of Frances Haugen before the Senate Commerce Subcommittee on Consumer Protection, October 2021

    https://www.commerce.senate.gov/2021/10/testimony-of-frances-haugen

What You Can Do

  • WHO recommends no screen time for infants under 1, advises against sedentary screen time at age 1, and sets a maximum of one hour a day, with less better, for ages 2–4. The guidelines cover children under 5.

    World Health Organization — Guidelines on Physical Activity, Sedentary Behaviour and Sleep for Children Under 5 Years of Age, 2019

    https://www.who.int/publications/i/item/9789241550536

Behind Your Action Plan

  • WHO: no screen time for infants under 1; sedentary screen time is not recommended at age 1; no more than one hour a day, and less is better, at ages 2–4.

    World Health Organization — To grow up healthy, children need to sit less and play more, April 2019

    https://www.who.int/news/item/24-04-2019-to-grow-up-healthy-children-need-to-sit-less-and-play-more
  • For children under 18 months, the American Academy of Pediatrics advises avoiding screen media other than video chatting with family and friends.

    American Academy of Pediatrics, Council on Communications and Media — Media and Young Minds, 2016

    https://publications.aap.org/pediatrics/article/138/5/e20162591/60503/Media-and-Young-Minds
  • For ages 5–18 the AAP says the evidence does not support a one-size-fits-all approach. It recommends a Family Media Use Plan with consistent limits on hours and types of media; an hour of daily physical activity and 8–12 hours of sleep; no devices in bedrooms and no screens for the hour before bed; media-free times such as family dinner; no entertainment media during homework; and the same rules from every caregiver.

    American Academy of Pediatrics, Council on Communications and Media — Media Use in School-Aged Children and Adolescents, 2016

    https://publications.aap.org/pediatrics/article/138/5/e20162592/60321
  • A meta-analysis of 20 studies of 6–19-year-olds found that bedtime access to and use of a media device was associated with inadequate sleep, poorer sleep quality and excessive daytime sleepiness.

    Carter B, Rees P, Hale L, Bhattacharjee D, Paradkar MS — Association Between Portable Screen-Based Media Device Access or Use and Sleep Outcomes. JAMA Pediatrics, 2016

    https://jamanetwork.com/journals/jamapediatrics/fullarticle/2571467
  • Self-reported media use correlates only moderately with logged use (mean r = 0.38); the authors conclude self-reports are rarely an accurate reflection of what the logs show.

    Parry DA, Davidson BI, Sewall CJR, Fisher JT, Mieczkowski H, Quintana DS — A systematic review and meta-analysis of discrepancies between logged and self-reported digital media use. Nature Human Behaviour, 2021

    https://www.nature.com/articles/s41562-021-01117-5
  • In interviews with 27 parents and a diary study of 28 families with children aged 1–5, ending screen time was often painful. It went more smoothly when the technology provided a natural stopping point such as the end of an episode or playlist, when screen time was routine rather than ad hoc, and when the technology rather than the parent ended it. Autoplay and suggested videos made limits harder to hold. Countdown warnings were not associated with smoother endings.

    Hiniker A, Suh H, Cao S, Kientz JA — Screen Time Tantrums: How Families Manage Screen Media Experiences for Toddlers and Preschoolers. CHI 2016

    https://faculty.washington.edu/alexisr/ScreenTimeTantrums.pdf
  • Parents’ own screen time, and their attitudes towards screens, are associated with how much screen time their young children have.

    Lauricella AR, Wartella E, Rideout VJ — Young children’s screen time: The complex role of parent and child factors. Journal of Applied Developmental Psychology, 2015

    https://doi.org/10.1016/j.appdev.2014.12.001
  • Social media may perpetuate body dissatisfaction, disordered eating behaviors, social comparison and low self-esteem, especially among adolescent girls.

    U.S. Surgeon General’s Advisory — Social Media and Youth Mental Health, 2023

    https://www.hhs.gov/sites/default/files/sg-youth-mental-health-social-media-advisory.pdf

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